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Rebranding
Biscoitos Aruba
•Still •Campanha Cápsula
Os biscoitos Aruba ganharam embalagens novas, com projeto de rebranding assinado pela Food-se. A marca nasceu no Rio de Janeiro, já estava consolidada no Brasil, porém faltava um conceito que gerasse ainda mais identificação com seu público-alvo. Começando pelas embalagens, que ganharam um novo design.
De um colab que juntou a Food-se + 3 Ideias + Serendipity Inc., saíram as fotos das novas embalagens. Além de produzir o still, também criamos e produzimos conteúdo que foi parar nas redes sociais da marca: umas ilustrografias com as fotos das frutas e nuts das embalagens com a ilustração do artista plástico Fernando Levy. Também produzimos um super curta em stop motion super divertido.
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